Case Study Analysis - A Website Builder: Carrd
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What does this online business do? ๐
The company we're profiling today is a powerful, easy-to-use platform for creating one-page websites.
Meet Carrd, a website builder that allows users to make unique sites for their personal brand.
This means anyone can choose from a range of templates to create a website quickly, even without technical skills.
Read on to find out how this platform has become successful, how it makes over $1 million per year, and what growth opportunities it can explore.
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How does this online business make money? ๐ป
Carrd earns money through its Pro subscription service.
Although the platform has a freemium model, users can easily upgrade to a budget-friendly Pro plan.
The Pro subscription includes several helpful benefits, such as the ability to use custom domain names.
Plus, Pro users can create more than three websites from one account, and their sites donโt have any watermarks.
By providing these extra features, Carrd motivates users to switch from the free version, while offering a strong free option for those who need it.
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What has this business done well?๐ฅ
Here, weโll reveal the strategies behind Carrdโs wild success as an online business. They include;
1) Smart SEO for Free Traffic ๐๐
Carrd attracts over 438,000 visitors each month without paying for ads, thanks to effective SEO strategies.
The platform ranks well on Google by creating useful content that answers user questions.
It loads quickly due to clean site code and benefits from many backlinks.
Clear meta descriptions and catchy titles also improve click-through rates from search results.
2) Speed and Simplicity for a Positive User Experienceโก๏ธโจ
Carrd focuses on making things easy for users with a simple, user-friendly design.
By allowing only one-page websites, the platform stays fast and straightforward.
Quick-loading sites and an easy building process reduce user frustration.
This simple experience keeps visitors happy and encourages them to stick around.
3) Building an Email Subscriber Base ๐ง๐
Carrd makes signing up easy by letting users start building their sites before they register.
They only need to sign up when theyโre ready to publish, capturing their excitement.
This timing increases registration rates.
By sending regular newsletters with helpful tips, Carrd keeps subscribers interested and nurtures potential customers, leading to higher conversion rates.
4) High-Value Free Access ๐๐ฐ
By offering a good, free version of its product, Carrd lets users try the service risk-free.
This large free user base helps build a loyal customer list.
When users want more features, they can easily upgrade to the affordable Pro plan.
Since the annual cost is low but the features are high-value, people happily pay, which drives Carrdโs successful yearly income.
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What this business could improve?๐ฅ๐ฅ๐ฅ
Here are some ideas that Carrd can explore for sustained growth;
1) Launch a Premium Template Marketplace โจ๐จ
Carrd has a solid template library, but it mostly depends on its own designs.
Thereโs a big chance to start a template marketplace where designers can sell or share their best templates.
Carrd would earn a small commission on each sale, creating a new way to make money.
This approach would also keep Carrdโs template catalog fresh without extra internal design effort.
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The Takeaway, What We Learned ๐
- Use SEO for Free Traffic: Draw in visitors without spending on ads by using good SEO. Create helpful content that answers questions and optimize your site for search engines.
- Keep It Simple and Fast: Make your website easy to use and quick to load. A simple design keeps users happy and encourages them to stay longer.
- Build an Email List: Make it easy for visitors to sign up for updates. Regular newsletters can keep your audience engaged and boost sales.
- Offer a Great Free Version: Provide a free version of your product so users can try it risk-free. This helps you build a loyal customer base that is likely to upgrade to paid features.
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And there you have it! Carrd has succeeded by keeping things simple and meeting user needs.
If this case study inspires you to start your own business, remember that the FREE course at Max Business School is a great way to get started!
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