Business Idea #446: A Content-blocking Web App 📰

​

📝 Summary

Ever thought about creating a web app that helps people focus by blocking distracting content?

That’s exactly what Tech Lockdown is doing, generating recurring income with a $9.99 monthly membership fee after a free trial.

​[Full Case Study + Business Link Below] ⬇️

​

🛠️ Tools Required

• Hosting & Domain: Bluehost
• Website Platform: WordPress
• Membership Management: MemberPress
• SEO Tools: SE Ranking
• Analytics: Google Analytics
• Hiring a Developer: Upwork or Fiverr

​

💸Startup Costs

If you want to launch something like this, I’d recommend budgeting around $2,700 to get started. The hosting & domain will run you $48/year, MemberPress starts at $179/year, a solid SEO tool like SE Ranking costs $65/month, and you should budget around $2,000 for hiring a developer via Upwork to build the app. If you want to track user behavior, Google Analytics is free, and you may also want to invest in a few social media ads to spread the word.

​

🧠 Knowledge Required

To succeed, you'll need digital marketing knowledge. Our course covers:

• Module 1: Making Your Website → Build a professional website with WordPress​
• Module 2: SEO → Get your site ranking for relevant keywords​
• Module 3: Web Analytics → Track bookings and user behavior​

Other:

• A guide to building a web browser extension → Chrome for Developers​
• How to price your subscription service → SaaS pricing models 101​

Case Study Analysis - A Content-blocking Web App: Techlockdown

​

What does this online business do? 🚀

Today, we’re profiling Tech Lockdown, a web app that helps people block unwanted content on their devices.

With Tech Lockdown, users can block distracting content and potential online threats.

It allows users to set up their rules about what websites or apps can be used, by whom, and at what times.

In the following sections, you’ll find out how this business makes money, why it’s successful, and what growth opportunities it can explore.

​

How does this online business make money? 💻

Tech Lockdown makes its money by offering its service as a membership.

This membership begins with a free trial, after which users can subscribe for $9.99 per month, billed annually.

Subscribers pay the membership fee to get unlimited access to all Techlockdown tools.

Tech Lockdown is also designed for families, allowing them to use a single account across multiple devices.

​

What has this business done well?🔥

What makes Tech Lockdown thrive? Let’s have a look;
​

1) SEO for Organic Traffic 📈🔍

Tech Lockdown gets decent monthly traffic, with 24K visitors from organic searches.

This is due to the platform focusing on popular keywords, optimizing the website with good titles, and building backlinks.

In addition, Tech Lockdown has a solid content strategy with blog posts, detailed guides, and tutorials.

Together, these help the platform gain visibility and drive traffic.
​

2) Conversion Optimized Website 💡🔗

The Tech Lockdown website is designed to convert visitors into customers.

It clearly shows the value of the software using visual demos and simple language.

This helps visitors understand the platforms offer and encourages them to sign up.
​

3) Free Trial Offer 🎁🔓

By offering a free trial, Tech Lockdown lets potential customers try the service without any risk.

This builds trust and makes it more likely that users will eventually become paying subscribers.
​

4) Comprehensive Support and Resources 📚🤝

Tech Lockdown provides many guides and resources to help users learn how to use its software.

This boosts user satisfaction and encourages positive recommendations.
​

5) Social Proof 🗣️⭐

Tech Lockdown shares reviews and feedback from happy users, showing that its service works well.

By highlighting real experiences, the business builds trust with new and potential users.
​

6) Providing Valuable Solutions 🔧✨

Tech Lockdown's software solves important problems for users and offers extensive features that help them reach their online safety goals.

By meeting real needs, Tech Lockdown makes sure its product is a good fit for what people want.

​

What this business could improve?🔥🔥🔥

Tech Lockdown can unlock sustained growth by considering the following ideas;

​
1) Leverage Social Media for Growth 📱💬

Tech Lockdown can improve its online presence by using social media more.

Right now, its presence is low, but there are easy ways to change that.

The business can start by posting regular updates, product features, and happy customer stories.

Running contests or giveaways can also help get more people to engage.

Social media can help Tech Lockdown connect with new customers and increase its visibility in the market.

​

The Takeaway, What We Learned 🎓

• Focus on SEO for Organic Traffic: Use SEO strategies like optimizing your website and blog posts with keywords to attract more visitors
• Design for Conversions: Make sure your website clearly shows what you offer and why it's valuable. A well-designed site can turn visitors into customers.
• Offer Free Trials to Build Trust: Giving potential customers a chance to try your service for free can build trust, encouraging them to become paying customers later.
• Provide Great Support and Resources: Offer guides and resources to help your customers understand how to use your product.
• Use Social Proof to Build Credibility: Share reviews and feedback from happy customers. This shows new users that your product works well and helps build trust.
• Solve Real Problems with Your Product: By solving important problems for your customers, you ensure that your business stays relevant and valuable.

​

The business we just explored is called Tech Lockdown ​

They show how profitable focusing on a niche and providing a valuable service can be.

If you're inspired by their success and want to start your own online venture, a great first step is the FREE course at Max Business School.