Business Idea #465: A Resume Writing Service 📰

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📝 Summary

Imagine getting paid to help people land their dream jobs just by polishing up their resumes.

ProResumes is doing just that, charging anywhere from $40 to $249 for a single resume or LinkedIn makeover. It is a high-margin service business that proves you do not need complex tech when you have a skill people are desperate for, and the best part is that you can scale it by bringing on more writers as you grow.

​[Full Case Study + Business Link Below] ⬇️

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🛠️ Tools Required

• Hosting & Domain: Bluehost
• Website Platform: WordPress
• Payment Processing: Stripe
• Email Marketing: Brevo
• SEO Tools: SE Ranking
• Project Management: Notion

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💸Startup Costs

If you want to launch something like this, I’d recommend budgeting around $800 to get started. The hosting and a domain with Bluehost will run you about $24/year, and WordPress is free. Stripe just takes a cut per transaction. SE Ranking for SEO is $65/month, Brevo for email starts at $9/month, and Notion is free for the basic plan. I would suggest putting the remaining coins toward some targeted LinkedIn ads to get your first few clients through the door while your organic traffic starts to build up.

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🧠 Knowledge Required

To succeed, you'll need digital marketing knowledge. Our course covers:

• Module 1: Making Your Website → Build a professional website with WordPress​
• Module 2: SEO → Get your site ranking for relevant keywords​
• Module 4: Email Marketing → Keep users engaged​

Other:

• How to get clients on LinkedIn → Step-by-Step Guide​
• How To Start a Resume Writing Business → In 6 Steps​

Case Study Analysis - A Resume Writing Service: ProResumes

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What does this online business do? 🚀

Today, let’s look at ProResumes, a service that helps people get more job interviews by improving their resumes.

Unlike cheap tools that use generic AI, ProResumes pairs each client with a real writer. This writer understands the client’s goals and helps them showcase their skills and experiences effectively.

ProResumes increases job seekers' chances of getting hired by creating strong resumes, cover letters, and LinkedIn profiles.

Read on to discover how this platform makes money, why it’s successful, and what growth opportunities it can explore.

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How does this online business make money? 💻

ProResumes makes money by charging fees for its services, which include resume writing and LinkedIn optimization. The services come at varying price points to meet a range of customer needs.

For resume writing services, the company offers three tiers, starting at $99 for the basic plan and reaching $249 for the premium plan.

Similarly, the LinkedIn optimization services are priced in tiers, starting at $40 for the basic plan and reaching $249 for the premium plan.

This tiered pricing offers customers flexibility to choose what fits their needs and budgets.

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What has this business done well?🔥

What makes this venture successful?

Let’s have a look;

1) Niche Focus and Solving a Specific Problem 🎯💡

ProResumes targets a specific group: job seekers needing help with their résumés and LinkedIn profiles.

This clear focus makes it stand out from larger, pricier competitors.

By offering services that meet the specific needs of job applicants, ProResumes boosts customer satisfaction and loyalty.

2) High-Quality Service ⭐✒️

ProResumes provides a premium service that relies on real human expert knowledge, unlike basic AI tools or templates.

This focus on quality reassures clients they will receive the help they need, leading to more trust and repeat business.

3) Offering a Free Resume Review 📄✅

The company offers a free resume review, allowing potential clients to test the quality of their service upfront.

This builds confidence and encourages customers to invest in full services, ultimately driving sales.

4) Offering Free Career Advice and DIY Resources 🎓🛠️

ProResumes gives free career advice and do-it-yourself resources.

This helpful content attracts visitors and establishes the company as a trusted leader in the field, increasing the chances they'll choose ProResumes for their needs.

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What this business could improve?🔥🔥🔥

To succeed in the long run, this business can improve on the following;

1) Boost Organic Traffic with SEO 📈🌱

Despite having a valuable product, ProResumes barely shows up in search results, with only 84 organic visitors.

To improve visibility, it can implement an SEO plan that includes optimizing website content for relevant keywords, increasing page load speed, building quality backlinks, enhancing mobile usability, and using local SEO techniques.

Regularly updating its blog with valuable, keyword-rich posts can also draw more visitors.

2) Build a Social Media Presence 📱🤝

ProResumes has minimal social media presence, missing a chance to connect with potential customers.

The business should share helpful content on the platforms where its audience is found. This engaging content can create a community around the brand.

Additionally, running targeted ads can bring more traffic to the website.

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The Takeaway, What We Learned 🎓

• Find Your Niche: Focus on a specific problem your business can solve. This helps you stand out and meet customer needs better.
• Prioritize Quality: Offer high-quality services that rely on real expertise. This builds trust and encourages customers to return.
• Share Helpful Resources: Provide useful resources for your audience. This attracts visitors and positions your business as a trusted source.

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Today’s case study explored ProResumes and shows us how building a business on the foundation of real expertise can lead to success.

Feeling inspired to try your own thing? The FREE course at Max Business School is the perfect place to begin!