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Funnel Friday #8, The Anti-Wrinkle Funnel That Sells with a Transformation |
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🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.
Basically GIFTING you a machine to make money for free. All you do is copy-paste.
As a thank you for reading these emails.
I hope this new format will help you launch your business as easily as possible.
Feedback on this new email format is welcome, just reply to the email.
Welcome to Funnel Friday #8
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.
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This week’s funnel is built around a premium skincare gadget that delivers salon-level microneedling treatments from home, no spa visit needed.
We’ll show you how it grabs attention with emotional triggers, explains a semi-complex product with ease, and uses educational-style marketing to convert cold traffic into buyers.
By the end of this breakdown, you’ll know how to:
- Sell a technical product with a story, not jargon
- Use before/after psychology and proof
- Build an authority funnel that converts even high-ticket beauty items
- Pitch or launch your own beauty funnel
🧱 The Funnel Structure:
This funnel is a hybrid between a landing page and a blog post. It educates while it sells, perfect for health and beauty.
🔹 Intro Section:
Starts like a story, “Erase years in minutes”, immediately hits the pain point and opens curiosity.
🔹 Explainer Graphics:
Visuals show exactly how the product works, making it feel medical-grade but safe and easy to use.
🔹 Before & After Block:
Images that show wrinkle reduction and glow improvement. This sells better than any words can.
🔹 Trust Builders:
Mentions clinical testing, 100,000+ happy customers, and dermatologist approval. Critical for beauty products.
🔹 Urgency + Bonus:
Limited-time offers, bundles, and free serum or cleaner add perceived value and drive urgency.
👉 View Preview Funnel »
🛠 Build it fast → MaxFunnels.com
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🧠 Tactics That Make This Funnel Work
Here’s what makes this different from a generic beauty store:
1. Educational Copy = Instant Trust
Instead of pushing salesy language, the funnel teaches. It explains how the microneedling works, why it’s effective, and what makes this product special. That builds trust.
2. Proof Before Pitch
Before asking for a sale, it shows results: user testimonials, before/after photos, and even quotes from skin experts.
3. Premium Feel, DTC Simplicity
No clutter. Big fonts, soft colors, clean layout. Feels high-end and boutique without looking like a scammy ad.
4. Risk Reversal
Money-back guarantee, dermatologist approval, and clear refund policy ease the fear of buying an at-home skin device.
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✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)
💬 Email 1 – 2h later
Subject: Don’t miss your glow-up
Body:
“You left your glow in the cart. It’s still waiting for you, no needles required.” 💬 Email 2 – 24h later
Subject: What makes it different?
Body:
“Our serum-loaded microneedling pen delivers results most spas charge $200+ for — at home, in minutes.” 💬 Email 3 – 48h later
Subject: Cart expires soon
Body:
“We saved your device — but we can’t hold it forever. Still want smoother, younger skin?” ✅ Include product image, customer testimonial, and link to recover cart.
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🎥 Ad Style You Can Copy
Hook:
The video includes details about the product and highlights why it outperforms alternatives like Botox, anti-aging creams, and serums, immediately establishing credibility and building trust with viewers.
In your own version, you can use something like “Erase years from your skin… with this 5-minute home device", then presents the most compelling reasons to choose your product.
Visual Style:
- Close-up of skin texture before and after
- Product in use (fast-forwarded)
- Scientific animation of needles and serum infusion
- Overlay text like: “Safe. Proven. Instant Glow.”
CTA:
If you'll use a sort of subscription model like the funnel we're analyzing, the you can use this CTA: “Shop now with 60-day risk-free trial”.
📌 You can replicate this with AI video tools like InVideo or Pictory, or just your phone + Canva overlays.
🛒 Landing Page of the Model
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💡 Monetization Idea
Beauty and wellness brands love sleek funnels but rarely have the expertise to build them. This is your chance.
Use the funnel as:
- A demo for prospecting
- A done-for-you template for clients
- A starter pack for new brand launches
Here’s your pitch:
“We build science-backed, trust-based sales funnels that turn traffic into skincare addicts. Our funnels educate, convert, and retain — all in one.”
💰 You can charge $1K–$2K for this funnel, especially if you include email setup and basic video assets.
✅ Build It Yourself or Pitch It Today
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Before You Go 👋
Thanks for reading this week’s Funnel Friday.
📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.
Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.
Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.
Here are a few quick links you might find useful 👇
See you next week,
Scott Max
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