New Funnel Breakdown 🔥 Start YOUR Meal Kit Business in Less Than 1 Hour

Funnel Friday #15, How to Launch a Subscription Meal Kit Business in Under an Hour

🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.

Basically GIFTING you a machine to make money for free. All you do is copy-paste.

As a thank you for reading these emails.

I hope this new format will help you launch your business as easily as possible.

Feedback on this new email format is welcome, just reply to the email.

Welcome to Funnel Friday #15
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.

Meal planning is a pain, from grocery shopping to portioning, prepping, and cleaning up. For busy families or health-conscious professionals, convenience wins.

That’s where HelloFresh crushes it.

Today’s funnel shows how a well-structured onboarding quiz, stacked with discounts and personalization, can convert cold traffic into long-term customers, all in just a few clicks.

Whether you want to start a subscription box business, build funnels for DTC brands, or pitch meal-prep clients, this template is packed with lessons.

Let’s break it down.

🧱 The Funnel Structure:

This isn’t a traditional landing page. It’s an interactive onboarding flow that sells through personalization.

🔹 Hero Section:
Discount + "10 Free Meals" offer with UGC ad image showing branded packaging and food shots.

🔹 Zip Code Checker:
First friction layer = delivery eligibility. “We deliver to your area” triggers the sunk cost fallacy — users want to finish.

🔹 Meal Type Quiz:
Options like "Veggie", "Family Friendly", "Under 20 Minutes" make users feel like the service is tailored to them.

🔹 Dietary Preferences:
Low carb, low sugar, high protein, plant-based… each selection increases perceived personalization.

🔹 Goal Selection:
"Eat Healthy", "Waste Less Food", "Discover New Recipes" — speaks to emotional reasons people subscribe.

🔹 Final Plan Preview:
Meal plan + pricing breakdown. Crossed-out full prices with applied promo codes show value clearly.

👉 View Preview Funnel »

🛠 Build it fast → MaxFunnels.com

🧠 Tactics That Make This Funnel Work

1) Step-by-Step Micro Commitments

Instead of hitting you with a big pitch, they walk you through tiny, non-scary questions. Every click deepens investment.

2) "Free for Life" Bonus Stacking

They stack offers: 10 free meals + free breakfast for life + first box shipping waived. Each one reduces resistance.

3) Anchored Pricing Strategy

Original prices are shown, crossed out, and replaced with lower cost-per-serving. Makes savings feel tangible.

4) Default Plan Pre-selected

By showing a ready-made plan (e.g., “3 meals for 2 people”) they reduce choice overload and friction.

✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)

Email 1: Reminder – 1hr after dropoff

Subject: Still hungry?

"Looks like you didn’t complete your order. We saved your plan so you can jump back in."

Email 2: Highlight Offer – 12hr later

Subject: Your 10 free meals are still waiting 🍽️

"Get dinner sorted with 10 free meals + free breakfast for life. No more stress, just quick, tasty meals."

Email 3: Final Nudge – 24–36hr later

Subject: Clock’s ticking on your meal plan

"We can only hold your discount for a little longer. Complete checkout and get cooking this week."

🎥 Ad Style You Can Copy

The creative is pure UGC-style:

📦 Filmed at home, showing the branded box and meal kits
🧾 Big white text overlay with benefit-focused message
🥬 Emphasis on low-prep, wholesome, stress-free cooking
✅ “No shopping necessary” + emotional hook for busy people

You can recreate this look with any product that ships in a box — just show it in a real home.

💡 Monetization Idea

HelloFresh's funnel isn’t just for meal kits, it’s a masterclass in onboarding.
But the one we're offering is slightly different. It's a direct-response funnel skips the quiz but converts fast.

It’s perfect for subscription brands, and customizable if they want to add a quiz later.

Here’s how you can sell or use this funnel type:

✅ Subscription Services:
Perfect for fitness meals, supplements, pet food, skincare routines, etc.

✅ White-Labeled Meal Kits:
Sell to ghost kitchens, food startups, or local chef collectives looking to build recurring income.

✅ Digital Course Funnel Alternative:
Apply the same step-by-step structure to sell courses based on user goals, timeline, and style.

Pitch example:
“We build quiz-style funnels that convert cold traffic into subscribers, with personalized product delivery and pricing logic baked in.”

💵 Price to sell:
You can easily charge $1,500+ for a setup like this, more if you include upsell logic, backend CRM, or retention emails.

✅ Build It Yourself or Pitch It Today

🔨 Launch your funnel → MaxFunnels.com
🔎 Preview the funnel

Before You Go 👋

Thanks for reading this week’s Funnel Friday.

📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.

Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.

Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.

Here are a few quick links you might find useful 👇

See you next week,
Scott Max

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