New Funnel Breakdown 🔥 Start YOUR Pet Skin & Coat Care Brand in Less Than 1 Hour


Funnel Friday #16, How to Launch a High-Converting Pet Care Brand

🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.

Basically GIFTING you a machine to make money for free. All you do is copy-paste.

As a thank you for reading these emails.

I hope this new format will help you launch your business as easily as possible.

Feedback on this new email format is welcome, just reply to the email.

Welcome to Funnel Friday #16
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.

Bath time for pets? Most owners would rather skip the stress. But Silver Honey’s funnel changes everything: clear benefits, social proof, and a fast offer turn curious clicks into confident buyers, no grooming drama required.

Perfect for anyone selling DTC pet products or pitching local shops, this funnel does the heavy lifting so you don’t have to.

Let’s see how it works.

🧱 The Funnel Structure:

Here’s a breakdown of the funnel:

  • Hero Section: Features a bold headline with eye-catching images of happy cats and dogs alongside clear product shots of Silver Honey shampoo and conditioner. Mini-benefits like “Odor neutralizer keeps pet smelling fresh and clean” and “Safe for regular use on cats & dogs” are front and center.
  • Benefit Stack: Shows concise points highlighting “Hydrating, pH-balanced, and sulfate-free,” “Perfect for sensitive skin,” and “Fragrance-free and does not require rinsing.” These benefits are clearly stated in the product descriptions and ad text.
  • Problem/Solution Block: The ads and product pages mention common pet issues such as itchy or irritated skin, odor problems, and the need for safe, gentle cleaning solutions. Silver Honey positions its shampoo and conditioner as the solution.
  • Offer & CTA Block: The funnel preview shows a single clear call-to-action button encouraging users to purchase; no visible discount or countdown timer is shown in any assets provided.
  • FAQ & Guarantee: Product details highlight safety for pets and suitability for cats and dogs. However, no explicit money-back guarantee or formal FAQ section is visible in the materials provided.

👉 View Preview Funnel »

🛠 Build it fast → MaxFunnels.com

🧠 Tactics That Make This Funnel Work

1) Social Proof Placement: Real customer reviews build trust by showing buyers that others have had positive experiences. This reduces hesitation and boosts purchase confidence, especially for sensitive pet products.

2) Benefit-Driven Imagery: Happy, healthy pet photos create an emotional connection that motivates shoppers to imagine similar results for their own pets, increasing engagement and conversions.

3) Clear, Direct Benefit Statements: Highlighting key benefits upfront helps shoppers quickly grasp why this product is safe and effective, speeding up decision-making.

4) No Visible Urgency Tactics: Focusing on trust and education rather than scarcity appeals to pet owners who prioritize safety and quality over impulse buys.

✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)

Email #1
Subject: Hey, you left something behind!
Body:

Looks like your cart’s still waiting. Don’t miss out on giving your pet the care they deserve. Click below to finish your order now!

CTA: Complete Your Purchase

Email #2
Subject: Your pet will thank you for this 🐾
Body:

Just a friendly reminder, the items in your cart can bring a fresh, healthy shine to your pet’s coat. Ready to make bath time easier? Click below to complete checkout.

CTA: Get It Now

Email #3
Subject: Last chance to claim your cart!
Body:

Your cart is about to expire. Don’t let your pet miss out on gentle, effective care. Click below to secure your order before it’s gone.

CTA: Finish My Order

🎥 Ad Breakdown

Quick tips to create a winning Ad like this one:

  • Hook fast: Lead with a pain point or key benefit, like “Tired of pet odors?” to grab attention in feeds.
  • Use bright, happy pet photos: Emotional, clean images make viewers stop and connect instantly.
  • Clear benefits matter: Focus captions on safety, gentle formulas, and odor control, simple and direct.
  • Strong, simple CTA: End with action phrases like “Shop now for fresher pets” to drive clicks.
  • Try carousels: Use multiple cards to highlight different benefits or show pets enjoying the product.
  • Stick to Meta platforms: Facebook and Instagram feeds and stories work best for pet ads.
  • Use real pets and reviews: Authentic visuals and testimonials boost trust and conversions.

💡 Monetization Idea

There are many ways to turn this pet care funnel into a profitable asset, whether building a brand or selling it to clients:

  • Create your own brand: Launch a pet shampoo and conditioner line quickly using this ready-to-go funnel, skipping the trial-and-error of building from scratch.
  • Sell the funnel: Offer it as a turnkey growth solution to pet groomers, boutiques, or local retailers who want fast sales without building their own funnels.
  • Affiliate marketing: Use the funnel as a polished landing page to promote pet care products and earn commissions.
  • Subscription upsells: Add recurring purchase options inside the funnel to increase customer lifetime value and create steady income.
  • White-label for agencies: Customize and rebrand the funnel to serve multiple pet care clients, multiplying revenue with little extra work.

💰 Pricing insight: The funnel alone typically sells for $800–$1,500. Offering add-ons like email setup, paid ad campaigns, and ongoing optimizations can push the total value well above $2,000.

This mix of strategies opens multiple revenue streams and positions the funnel as a versatile, high-value tool in a booming market.

✅ Build It Yourself or Pitch It Today

Before You Go 👋

Thanks for reading this week’s Funnel Friday.

📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.

Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.

Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.

Here are a few quick links you might find useful 👇

See you next week,
Scott Max


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