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Funnel Friday #7, The Kitchen Upgrade That Sells Itself on Hygiene Alone |
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π¨π¨ New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.
Basically GIFTING you a machine to make money for free. All you do is copy-paste.
As a thank you for reading these emails.
I hope this new format will help you launch your business as easily as possible.
Feedback on this new email format is welcome, just reply to the email.
Welcome to Funnel Friday #7β Grab your coffee β itβs a 2-min skim where we show you how to rebuild a high-converting system in under an hour.
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At-home cooking is trending, but so is awareness of what's actually touching your food. That old plastic board? Microplastics. That wooden one? Full of bacteria.
Today, weβre breaking down a high-converting funnel built to sell sleek kitchen upgrades, using a stainless steel chopping board as the hero product.
This funnel isnβt just for boards. Itβs perfect for any appliance that replaces outdated, messy, or unhygienic tools in the kitchen.
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π§± The Funnel Structure:
This layout is built to do one thing: make the product feel cleaner, smarter, and better than whatever buyers currently own.
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πΉ Hero: Lifestyle image + hygiene-focused hook πΉ Problem section: Microplastics, bacteria, staining πΉ Solution highlight: Stainless steel, dual-sided, safe πΉ UGC section: Real reviews, before/after usage πΉ FAQ: Cleans easily? Knife-safe? Dishwasher-friendly? Covered.
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Strong product imagery β
Scrollable benefits β
Skimmable comparison to outdated alternatives
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π View Preview Funnel Β»β
π Build it fast β MaxFunnels.comβ
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π§ Tactics That Make This Funnel Work
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1) Leads with Hygiene, Not Featuresβ People donβt want features, they want peace of mind. This product promises to eliminate things people now see as dangerous.
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2) Makes You Feel Gross (Then Gives Relief)β Highlighting bacteria, microplastics, and stink-prone materials creates discomfort, then stainless steel feels like the obvious fix.
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3) Premium Aesthetic = Higher Price Point
Clean design and high-end imagery lets you charge more, without needing a big brand name.
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4) UGC + Star Ratings for Instant Trustβ A few real customer quotes turn this from a gimmick to a βkitchen must-have.β
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βοΈ Abandoned Cart Email Sequence (Copy/Paste-Ready)
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Email 1: Reminder (2h after abandon)β βSubject: Left it on the counter?
βYour new chopping board is still waiting. Stainless steel never looked so good β or felt so safe.β
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Email 2: Education (24h later)β βSubject: Wood and plastic boards are hiding this
βPlastic boards shed micro-particles. Wooden ones absorb bacteria. Our board does neither.β
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Email 3: Urgency (48β72h later)β βSubject: Last chance before this offer expires
βWeβre holding your cart for a few more hours. Donβt go back to the old way.β
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Add product image + before/after comparison + optional bonus (free peeler, storage rack, etc.)
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π₯ Ad Style You Can Copy
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The current ad uses simple UGC with the buyer holding up the board, making a hygiene statement. You can recreate this easily:
- Person in kitchen holding old cutting board
- Quick talk-through: βThis used to smell / shed plasticβ¦β
- Cut to shiny board: βThis replaced everything.β
Optional line: βItβs the one kitchen upgrade youβll regret not getting sooner.ββ β
π Landing Page of the Modelβ
π Use AdCreative.ai or shoot with a phone and natural light.
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π‘ Monetization Idea
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This funnel works beautifully for your own product, but itβs also a great way to get your foot in the door with kitchen brands.
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Use it as a template or demo for:
- Stainless steel board companies
- Eco-friendly kitchen startups
- Brands selling blenders, slicers, or non-toxic cookware
- Amazon sellers who lack branded landing pages
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Hereβs your pitch:
βI build clean, conversion-focused funnels that replace boring product pages and highlight what actually matters: hygiene, safety, and sleek design. You donβt need discounts β just a better story.β
With the funnel, email flow, and even ad structure pre-built, you can easily charge $750β$1,500 to deliver this to a kitchen brand, especially if you include setup or a few tweaks.
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Build It Yourself or Pitch It Today
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Before You Go π
Thanks for reading this weekβs Funnel Friday.
π¦ You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.
Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.
Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.
Here are a few quick links you might find useful π
See you next week, Scott Max
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