New Funnel Breakdown 🔥 Start YOUR Medical Science-Backed Sheets Brand in Less Than 1 Hour


Funnel Friday #13, The Funnel That Sells Stress-Free Sleep with Science-Backed Sheets

🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.

Basically GIFTING you a machine to make money for free. All you do is copy-paste.

As a thank you for reading these emails.

I hope this new format will help you launch your business as easily as possible.

Feedback on this new email format is welcome, just reply to the email.

Welcome to Funnel Friday #13​
Grab your coffee — it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.

Neck pain. Restless sleep. Chronic tension.

This funnel pitches a clinical-looking grounding sheet as the natural solution. Built with credibility, clean design, and powerful comparison pointsit’s a premium, health-first funnel anyone selling sleep or pain relief products can learn from.

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đź§± The Funnel Structure:

This funnel is designed like a health brochure. It educates, builds trust, and eliminates hesitation through comparisons, research cues, and feel-good guarantees.
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🔹 Hero Section:​
"Don’t settle for bad sleep" is the promise. Paired with trust signals like “Proudly Canadian,” free shipping, and a 30-day money-back guarantee. It’s calm, clinical, and clear.

🔹 Product Benefits:​
They lead with science-backed copy like “Let your body let go,” using subtle wellness language to sell without screaming. The visuals reinforce that this is not “just a bedsheet.”

🔹 Proof + Trust Stack:​
Real photos of the sheet. Doctor- and athlete-style testimonials. A full section on how grounding works, perfect for skeptics.

🔹 FAQ as Objection-Handling:​
Questions like “How does grounding work?” and “Can I use it without touching the sheet?” are answered like a medical rep would. It’s education disguised as reassurance.

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👉 View Preview Funnel »​

🛠 Build it fast → MaxFunnels.com​

đź§  Tactics That Make This Funnel Work

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1) Side-by-side comparison ad:​
They visually replace cheap alternatives. It’s not just marketing, it’s an identity shift. “You’re not the kind of person who buys the junk on the left.”

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2) Wellness science language:​
Phrases like “deeper sleep,” “full-body reset,” and “recovery sheets” create a medical tone, without needing FDA approval.

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3) Focused benefit stack, no distractions:​
Rather than diluting attention with freebies or gimmicks, this funnel stays laser-focused on the core promise: better sleep, less stress, and reduced inflammation through grounding.

Every section reinforces this benefit, from the visuals to the science-backed explanations, creating a strong, singular conversion message.

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4) Canadian branding:​
The “Proudly Canadian” positioning hits both quality and trust angles for North American buyers skeptical of overseas goods.

✉️ Abandoned Cart Email Sequence (Copy/Paste-Ready)

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Email 1 – Subject:

“Did you forget your full-body reset?”

đź•’ Send 1 hour after abandonment
Simple reminder + soft explanation of the benefits they’re missing.

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Email 2 – Subject:

“Sleep better tonight, risk-free.”

đź•’ Send 1 day later
Highlights the 30-day guarantee + free bonuses. Uses urgency lightly.

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Email 3 – Subject:

“Still thinking it over?”

đź•’ Send 2 days later
Shares a short story or testimonial. Adds a final nudge.

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Email 4 – Subject:

“You’re still eligible for your free gifts”

đź•’ Send 4 days later
Reinforces the bonuses. Ends with friendly CTA to complete order.

🎥 Ad Style You Can Copy

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  • Comparison Carousel: “Replace this / With this” = powerful visual reframe
  • Soft Blue Color Palette: Medical, clean, non-invasive
  • Headline Template: “You don’t have to settle for [problem]”
  • Short testimonial overlays: “I sleep through the night for the first time in months.”

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🛒 Landing Page of the Model​

đź’ˇ Monetization Idea

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This funnel is perfect for repurposing in the health, recovery, or wellness space.

Position this as a “Wellness Product Funnel Template” and sell it to:

  • Brands selling sleep aids, recovery wearables, acupressure mats
  • Shopify stores targeting wellness & biohacking
  • Etsy or Amazon sellers in the home-health niche

You can bundle it with:

  • A quiz-style lead gen funnel (“What’s ruining your sleep?”)
  • Email follow-ups tailored to sleep type (light sleeper, pain sleeper, anxious sleeper)
  • Bonus product upsells (weighted blankets, pillow sprays, EMF blockers)

Upsell additional templates, email sequences, and even run UGC-style video ad services with this same structure.

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Here’s how much you could charge depending on what you bundle:

  • Basic Template - $297đź’°
    You just sell the landing page as-is, ready to be customized.
  • Full Funnel Pack - $497 đź’°
    This includes the landing page, a 4-part abandoned cart email sequence, and a reusable bonuses section template.
  • Premium Offer - $997 đź’°
    Everything in the Full Funnel Pack plus additional ad copy variants, extra graphics for bonuses, and a plug-and-play onboarding setup.
  • Done-For-You Bundle - $2,000+ đź’°
    You do it all: full funnel setup, tech integration, fully customized copy, and a walkthrough or onboarding for the client.

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âś… Build It Yourself or Pitch It Today

Before You Go đź‘‹

Thanks for reading this week’s Funnel Friday.

📦 You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.

Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.

Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.

Here are a few quick links you might find useful 👇

See you next week,
Scott Max

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