New Funnel Breakdown πŸ”₯ Start YOUR Outdoor Brand in Less Than an Hour


Funnel Friday #6, Outdoor Brand That Converts With Local Culture

🚨🚨 New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.

Basically GIFTING you a machine to make money for free. All you do is copy-paste.

As a thank you for reading these emails.

I hope this new format will help you launch your business as easily as possible.

Feedback on this new email format is welcome, just reply to the email.

Welcome to Funnel Friday #6​
Grab your coffee β€” it’s a 2-min skim where we show you how to rebuild a high-converting system in under an hour.

Camping is booming, especially in countries where domestic travel is replacing international trips.

The brand that we're going to study, ANBOT Store, uses local language, culture, and urgency to make camping gear feel exciting, accessible, and limited-time. All those elements are well combined to give an optimal result.

That being said, let's put their funnel under the microscope.

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🧱 The Funnel Structure:

This funnel is part promo, part product page, and fully optimized for urgency and mobile use.

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πŸ”Ή Headline: Big discount + prize tease ("Up to 60% OFF")
πŸ”Ή Product Info: Key specs of the tent, bold product image
πŸ”Ή Urgency Layer: Date and location of limited-time in-store promo
πŸ”Ή Contact Method: WhatsApp button to ask questions or reserve
πŸ”Ή Social Proof: Brand lineup + well-known local figure

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βœ… Built for WhatsApp checkout
βœ… Mobile-first design
βœ… Culturally relevant, community-based messaging

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πŸ‘‰ View Preview Funnel »​

πŸ›  Build it fast β†’ MaxFunnels.com​

🧠 Tactics That Make This Funnel Work

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1. Hyper-Localized Language & Culture

They use a casual, friendly tone in Malay that builds trust + excitement, and it feels more like an invitation than an ad.

Plus, they collaborated with a famous actress from Malaysia which adds more credibility.

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2. Event-Like Urgency

Instead of just a sale, it feels like a one-day festival + drop. You’re not just buying a tent, you’re part of a camping community.

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3. Lifestyle Visuals Over Features

Photos show tents in realistic settings, not product renders. It makes you want to pack a bag and go.

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4. Low-Friction Checkout via WhatsApp

Perfect for Southeast Asian markets, no complex checkout, just tap to message and buy.

βœ‰οΈ Abandoned Cart Email Sequence (Copy/Paste-Ready)

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This sequence blends urgency + event framing, perfect for limited-time product drops.

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Email 1: Missed Something? (2h later)​
​Subject: Your tent’s still waiting, bro

β€œYou left your gear behind! Still time to grab 25–60% off, and get a free camping lamp + name tag with your order.”

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Email 2: Event Reminder (24h later)​
​Subject: [Holiday Date] + [Camping Destination]: June 28 is OFF. Yosemite National Park await!

β€œMark your checklist, this Saturday is for campers. We’ve got deals, prizes, and your tent is still available.”

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Email 3: Last Call (48–72h later)​
​Subject: Last chance. Don't miss out! πŸ˜‰

β€œStock’s going fast. Offers close tonight. Click below to confirm your camping upgrade.”

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βœ… Use relaxed tone + emojis
βœ… Emphasize giveaway + limited-time bundle
βœ… CTA goes to WhatsApp or back to funnel

πŸŽ₯ Ad Style You Can Copy

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Ad translation:

"While sipping coffee and relaxing with Erma Fatima, ANBOT wants to treat you to some serious discounts!
Check out your wishlist, make your checklist, and get ready to load up your car trunk!"

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This ad doesn’t rely on features. It sells vibes, warm gatherings, social proof, and the feeling of being part of something local.

Platform: Facebook / Instagram Carousel
​Structure:

  • Slide 1: Hero tent image + promo ("WIN RM1300")
  • Slide 2–3: Lifestyle photos
  • Text overlay: Quotes from users + Erma Fatima
  • CTA: β€œShop Now” or β€œSend WhatsApp”

πŸ“· (Use attached image or carousel format with WhatsApp CTA)​
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πŸ›’ Landing Page Being Modeled​

πŸ›  Use AdCreative.ai or shoot with a phone and natural light.

πŸ’‘ Monetization Idea

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1. Your Own Product

Perfect if you’re private-labeling outdoor gear, tents, grills, cooking kits, etc.
Use localized promo language + WhatsApp conversion flow.

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2. Affiliate Setup

Find camping gear affiliate programs or promote Amazon listings via this funnel + UGC-style ads.

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3. Sell to Outdoor Gear Brands

Target:

  • Local or regional outdoor brands
  • Shopify sellers without direct checkout
  • WhatsApp-reliant sellers

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Pitch:

β€œI’ll build you a community-first promo funnel that gets people talking β€” and clicking WhatsApp to buy.”

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πŸ’° Charge $750–$2,000 depending on whether you include the funnel + email + ad scripts.

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βœ… Build It Yourself or Pitch It Today

Before You Go πŸ‘‹

Thanks for reading this week’s Funnel Friday.

πŸ“¦ You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.

Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.

Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.

Here are a few quick links you might find useful πŸ‘‡

See you next week,
Scott Max

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