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Funnel Friday #6, Outdoor Brand That Converts With Local Culture |
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π¨π¨ New format! Every Friday we will give you a full funnel breakdown with ads, the actual funnel (pre-built as a template in MaxFunnels), the business idea (product to sell or affiliate offer to promote), and even the follow-up flow.
Basically GIFTING you a machine to make money for free. All you do is copy-paste.
As a thank you for reading these emails.
I hope this new format will help you launch your business as easily as possible.
Feedback on this new email format is welcome, just reply to the email.
Welcome to Funnel Friday #6β Grab your coffee β itβs a 2-min skim where we show you how to rebuild a high-converting system in under an hour.
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Camping is booming, especially in countries where domestic travel is replacing international trips.
The brand that we're going to study, ANBOT Store, uses local language, culture, and urgency to make camping gear feel exciting, accessible, and limited-time. All those elements are well combined to give an optimal result.
That being said, let's put their funnel under the microscope.
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π§± The Funnel Structure:
This funnel is part promo, part product page, and fully optimized for urgency and mobile use.
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πΉ Headline: Big discount + prize tease ("Up to 60% OFF") πΉ Product Info: Key specs of the tent, bold product image πΉ Urgency Layer: Date and location of limited-time in-store promo πΉ Contact Method: WhatsApp button to ask questions or reserve πΉ Social Proof: Brand lineup + well-known local figure
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Built for WhatsApp checkout β
Mobile-first design β
Culturally relevant, community-based messaging
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π View Preview Funnel Β»β
π Build it fast β MaxFunnels.comβ
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π§ Tactics That Make This Funnel Work
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1. Hyper-Localized Language & Culture
They use a casual, friendly tone in Malay that builds trust + excitement, and it feels more like an invitation than an ad.
Plus, they collaborated with a famous actress from Malaysia which adds more credibility.
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2. Event-Like Urgency
Instead of just a sale, it feels like a one-day festival + drop. Youβre not just buying a tent, youβre part of a camping community.
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3. Lifestyle Visuals Over Features
Photos show tents in realistic settings, not product renders. It makes you want to pack a bag and go.
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4. Low-Friction Checkout via WhatsApp
Perfect for Southeast Asian markets, no complex checkout, just tap to message and buy.
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βοΈ Abandoned Cart Email Sequence (Copy/Paste-Ready)
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This sequence blends urgency + event framing, perfect for limited-time product drops.
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Email 1: Missed Something? (2h later)β βSubject: Your tentβs still waiting, bro
βYou left your gear behind! Still time to grab 25β60% off, and get a free camping lamp + name tag with your order.β
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Email 2: Event Reminder (24h later)β βSubject: [Holiday Date] + [Camping Destination]: June 28 is OFF. Yosemite National Park await!
βMark your checklist, this Saturday is for campers. Weβve got deals, prizes, and your tent is still available.β
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Email 3: Last Call (48β72h later)β βSubject: Last chance. Don't miss out! π
βStockβs going fast. Offers close tonight. Click below to confirm your camping upgrade.β
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Use relaxed tone + emojis β
Emphasize giveaway + limited-time bundle β
CTA goes to WhatsApp or back to funnel
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π₯ Ad Style You Can Copy
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Ad translation:
"While sipping coffee and relaxing with Erma Fatima, ANBOT wants to treat you to some serious discounts! Check out your wishlist, make your checklist, and get ready to load up your car trunk!"
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This ad doesnβt rely on features. It sells vibes, warm gatherings, social proof, and the feeling of being part of something local.
Platform: Facebook / Instagram Carousel βStructure:
- Slide 1: Hero tent image + promo ("WIN RM1300")
- Slide 2β3: Lifestyle photos
- Text overlay: Quotes from users + Erma Fatima
- CTA: βShop Nowβ or βSend WhatsAppβ
π· (Use attached image or carousel format with WhatsApp CTA)β β
π Landing Page Being Modeledβ
π Use AdCreative.ai or shoot with a phone and natural light.
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π‘ Monetization Idea
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1. Your Own Product
Perfect if youβre private-labeling outdoor gear, tents, grills, cooking kits, etc. Use localized promo language + WhatsApp conversion flow.
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2. Affiliate Setup
Find camping gear affiliate programs or promote Amazon listings via this funnel + UGC-style ads.
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3. Sell to Outdoor Gear Brands
Target:
- Local or regional outdoor brands
- Shopify sellers without direct checkout
- WhatsApp-reliant sellers
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Pitch:
βIβll build you a community-first promo funnel that gets people talking β and clicking WhatsApp to buy.β
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π° Charge $750β$2,000 depending on whether you include the funnel + email + ad scripts.
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Build It Yourself or Pitch It Today
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Before You Go π
Thanks for reading this weekβs Funnel Friday.
π¦ You now have the funnel layout, ad tips, and email sequence, everything you need to launch a clean, conversion-ready system or offer it as a service.
Want us to break down a funnel from your niche? Just hit reply and send us a link or brand, we might feature it next.
Know someone who'd benefit from this newsletter? Forward it their way, they'll thank you later.
Here are a few quick links you might find useful π
See you next week, Scott Max
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